Online coaching for busy women

Strong is a skill. Learn it in 12 weeks.

The 12 Week Strong program teaches you to train with weights, eat without rules that break you, and build a body you trust. Coached online by Maya, wherever you are.

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500+ women coached
4.9 average rating
3 intakes per year
100% online, anywhere

The method

No detoxes. No punishment. Just progress you can measure.

01

Lift, don't guess

Three structured strength sessions a week, built for your equipment and your level, with video coaching on every movement.

02

Eat like an adult

No banned foods, no 1,200 calorie nonsense. A flexible framework that fits family dinners and Friday nights.

03

Never alone

Weekly check ins with Maya, a private community of women on the same road, and answers within a day, every day.

12 Week Strong

Everything you need, nothing you don't.

  • 12 weeks of programming tailored to you, updated weekly
  • Nutrition framework plus a recipe bank that feeds a family
  • Weekly 1 on 1 check in with Maya, every single week
  • Form reviews on every lift via the app
  • Private community of 500+ women
  • Lifetime access to the education library
$1,164 value
$690 or 3 × $245

Next intake opens soon. 40 places, first come first served.

Reserve my place
14 day money back guarantee, no questions, no hoops.

Results

Women who stopped starting over

★★★★★

"I've done every 8 week challenge on the internet. This is the first thing that taught me why, not just what. Deadlifting 100kg at 44 years old."

Rachel · Round 3 member
★★★★★

"Two kids under five and I still never missed a week. The program bends around your life instead of demanding your life bend around it."

Amei · Completed 2025
★★★★★

"Down 11kg, but honestly the bigger change is I stopped being scared of food. Maya rewires how you think, not just how you train."

Sophie · Completed 2026

Questions

Before you ask

I've never lifted weights. Is this for me?

Especially for you. Every movement has a full video breakdown and your first form review happens in week one. Half of each intake are complete beginners.

What equipment do I need?

A gym membership is ideal, but there's a full home version requiring only dumbbells and a bench. Tell Maya your setup and the program adapts.

How much time does it take?

Three sessions of 45 to 60 minutes a week, plus a 10 minute weekly check in. That's it.

What if it doesn't work for me?

14 day money back guarantee. If it's not right, one email gets your money back, no interrogation.

Your strongest 12 weeks start here.

40 places per intake so every woman gets real coaching. When they're gone, the doors close until next round.

Join 12 Week Strong
Demo by FORMA · get yours