Websites for fitness professionals
Forma Sites builds premium websites for personal trainers, gyms and online coaches. Priced for real people, designed to turn followers into paying clients.
NZ owned and operated · Custom code, never templates · You own everything
Your site built, no build fee
Mobile optimised
Direct with your designer
The problem
Followers check your bio, find a linktree or nothing at all, and move on. A real website is where interest becomes income.
75% of people judge a business by its website. If yours does not exist or looks dated, they assume the coaching matches.
A generic list of links tells clients you are one of thousands. A branded site tells them you are the one.
Traditional agencies quote $3,000 to $8,000 and take two months. Most trainers simply go without. That gap is why we exist.
Selected work
Every site below was designed and built end to end by this studio as a demonstration of the standard you get. Your build starts from your brand, your clients and your goals, never from a template.
Focusing on one industry means we already know what converts: transformation proof, clear packages, one obvious next step.
Personal trainer site built around transformation results and a single booking flow.
Personal trainerBookingStrength club site with class timetable, membership tiers and free trial capture.
GymMembershipsOnline coach program page built to sell out a 40 place intake.
Online coachProgram salesThis spot is reserved. Your site could be the next one we feature here.
Coming soonHow it works
Eight quick questions, in writing, in your own time. No call needed unless you want one.
We design and build the full site. You see the finished thing before you decide anything.
You tell me what to change and I change it, until it feels unmistakably you.
Your site goes live on your domain, mobile ready, fast, and built to convert.
Pricing
No build fee. I design and build your site free, you approve the live draft, and it goes live on a flat monthly care plan that covers hosting and every update. Cancel any time, no minimum term. Your domain, your photos and your words are always yours.
Want to own the site outright? NZD $750 one off and the files are yours to keep, host anywhere, forever.
Need more than the plan covers? Extra pages, a rebrand, a copy refresh or booking setup, from $150.
An agency builds this for $3,000 to $8,000 up front. You pay $0 to build and keep it cared for from $59 a month. Prefer to pay once and host it yourself? A one off build is on Fiverr.
The founding client deal
We are a new studio and we are not pretending otherwise. Early clients get a direct line to the designer. In return, when you are happy with the result, we ask for an honest review. That is how a studio earns its name, one over delivered site at a time.
FAQ
Fair question. The demo sites on this page are our proof of standard, the price is low because we are building our review base, and you approve a live draft before your site goes live. You risk a conversation, not your money.
Because knowing one industry properly beats knowing ten badly. I already know what converts for a studio or a coach, so your site starts from that rather than a blank page and a guess.
Your logo if you have one, a few photos, and your packages and prices. I handle everything else including the writing.
Your domain, your photos, your words and your bookings are yours and always leave with you, no matter what. The site I build and maintain stays with Forma while you are on a care plan, which is what keeps it live, hosted and looked after. Cancel any time, no minimum term, and you take everything that was yours with you. If you want to keep the built site itself and host it wherever you like, you can buy it outright for a one off NZD $750. No lock in, and nothing held hostage.
Neither. Every site is custom code, which is why they load fast and cannot break the way plugin heavy template sites do. Nothing to update, less to hack, and any developer in the world can work on the files later. Completely standard, completely yours.
Hosting is included in your care plan, so there is nothing separate to set up or manage. If you need a domain we help you register one in your name, and it stays yours.
Yes, that is the whole point of the care plan. Message me your change, text, images, prices, hours, and I take care of it.
Free guide
Five mistakes, five free fixes, five minute read. We wrote it because we see the same five problems on almost every fitness site we audit.
Tell me what you do and what you need, and I will come back to you personally. Already have a website? Ask for the free teardown, ten specific fixes, no strings, whether you hire me or not.
Prefer email? formasites.web@gmail.com · Or order on Fiverr